Google Tag Manager helps you manage tags, events and tracking without repeatedly editing your website’s code.
Google Analytics Setup & Tracking Services for Smarter Decisions
Turn website data into actionable insights with accurate GA4 setup, conversion tracking, and performance reporting that help you understand customer behaviour and improve marketing results.
GA4
Google Tag Manager
Conversion Tracking
Event Tracking
Reporting
Why analytics matters
TrafficBehaviourEngagementConversionRevenue
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Understand
Discover where your website visitors come from, which marketing channels attract them, and what brings potential customers to your business.
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Measure
Track important website actions, including page views, form submissions, purchases, and conversions to understand how visitors interact with your website.
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Improve
Use reliable analytics data to identify performance gaps, refine marketing strategies, and make informed decisions that improve conversions and business results.
Our Google Analytics Services
GA4 Setup & Installation
Create your GA4 property and data stream, then install the tag correctly across your whole website.
GA4 Configuration
Adjust data retention, internal traffic filters and cross-domain settings to fit how your business works.
Google Analytics Audit
Review your current setup for missing tags, duplicate events and data you cannot rely on.
Event Tracking
Record custom events for button clicks, sign-ups and other actions that GA4 does not capture by default.
Conversion Tracking
Mark form enquiries, phone clicks and purchases as key events, so you can see which channels drive them.
Google Tag Manager Setup
Set up tags, triggers and variables in a clearly organised Tag Manager container that is easy to maintain.
E-commerce Tracking
Track product views, add-to-cart actions, checkouts and purchases with revenue and item data.
Custom Reports & Dashboards
Build GA4 explorations and Looker Studio dashboards around the metrics your team uses to make decisions.
Data Analysis & Performance Insights
Analyse your data regularly to show what is working, what is not and where to focus your budget next.
What We Track with Google Analytics 4
Website Traffic & Page Views
Understand which pages attract visitors, how users navigate your website, and which content generates the most engagement.
Lead Form Submissions
Measure completed contact forms, quote requests, and enquiries to evaluate lead generation performance and identify effective conversion opportunities.
Phone Call Clicks
Track clicks on website phone links to understand how effectively your pages encourage potential customers to initiate phone enquiries.
Purchases & Revenue
Measure completed transactions, purchase values, and total revenue to understand sales performance and evaluate your marketing efforts.
Add to Cart
Track product additions to shopping carts to measure buying interest and identify opportunities to improve the customer journey.
Checkout
Monitor checkout steps and purchase completion to identify where customers drop off and improve the online buying experience.
Sign-ups
Measure new account registrations and newsletter subscriptions to understand audience growth and evaluate user acquisition campaigns.
File & Resource Downloads
Track downloads of brochures, guides, documents, and other resources to measure content engagement and identify valuable user interests.
Campaign Conversions
Measure conversions from paid ads, organic search, social media, and other channels to understand which campaigns deliver meaningful results.
Our Analytics Process
01
Audit
Review your existing Google Analytics setup, tracking configuration, and data quality to identify gaps, errors, and opportunities for improvement.
02
Tracking Plan
Define key business goals, important user actions, conversion events, and measurement requirements to ensure your analytics supports informed decisions.
03
Implementation
Configure GA4, Google Tag Manager, conversion events, and relevant tracking tools to collect accurate data across your website.
04
Testing
Verify tracking events, conversion data, and tag configurations to ensure important user interactions are recorded accurately and consistently.
05
Reporting
Create clear, useful reports and dashboards that highlight website traffic, user behaviour, conversions, and marketing channel performance.
06
Insights
Analyse collected data to identify performance trends, conversion opportunities, and actionable recommendations that support smarter marketing decisions.
Google Tag Manager
Manage Your Website Tracking More Efficiently
Fewer Code Edits
Add or update most tracking tags without editing your website's code each time.
Version History
Each publish creates a container version, so you can roll back to an earlier one.
Preview Before Publishing
Test tags in preview mode before anything goes live on your site.
How it works
All Your Tracking in a Single Container
Tag Manager loads your tracking tags from one container and sends each event to GA4 and your ad platforms.
WebsiteData LayerTag ManagerGA4 & Ad Platforms
Reporting dashboard
Turn Complex Data Into Clear Insights
We bring your core GA4 data into one clear dashboard, so you can see traffic, key events and revenue at a glance. Each chart is chosen to answer a specific business question.
Traffic Insight
See where visitors arrive from and which landing pages keep them engaged.
Campaign Comparison
Compare campaign sessions, key events and revenue in a single view.
Conversion Clarity
Find out which channels lead to enquiries, sign-ups and sales.
Shareable Reporting
Share an auto-updating Looker Studio dashboard your team can open without digging through GA4.
GA4 Reporting
Users
Sessions
Traffic Sources
Landing Pages
Conversions
Revenue
Campaign Performance
Analytics for SEO & Ads
Connect Your Data Across Your Marketing
SEOWebsiteGA4
Google AdsWebsiteGA4
Meta AdsWebsiteGA4
Related services
Why Choose Us?
Accurate Tracking You Can Trust
We configure and test GA4, Google Tag Manager, and conversion events to help you collect reliable data and make confident marketing decisions.
Reporting That Makes Sense
We turn complex analytics data into clear reports and dashboards, helping you understand website performance, customer behaviour, conversions, and marketing results.
Focus on Business-Critical Metrics
We prioritise meaningful metrics such as qualified leads, purchases, revenue, and conversion rates, helping you measure outcomes that matter to your business.
Customised Analytics for Your Goals
We tailor analytics configurations to your business model, website, and marketing objectives, ensuring your tracking setup measures the customer actions most relevant to growth.
Transparent implementation
We explain tracking configurations, implementation steps, and reporting insights clearly, keeping you informed about what we measure, how it works, and why it matters.
Actionable insights
We analyse traffic patterns, user journeys, and conversion data to uncover opportunities, identify performance gaps, and recommend practical improvements for your marketing strategy.
FAQs
Frequently Asked Questions
What is Google Analytics 4?
Google Analytics 4 (GA4) is Google’s current analytics platform. It measures how people find and use your website through events, so you can track actions like form submissions, calls and purchases.
Do you provide GA4 setup?
Yes. We set up GA4 properties, data streams, key events and settings, and connect GA4 with tools like Google Ads and Search Console where relevant.
Can you fix incorrect tracking?
Yes. We audit your current setup to find problems such as duplicate tags, missing events, broken conversions or spam traffic, then fix them so your data can be trusted.
Can you track form submissions?
Yes. We track form submissions as key events in GA4, usually through Google Tag Manager, so you can see which pages and channels bring enquiries.
Can you set up e-commerce tracking?
Yes. We set up GA4 e-commerce events such as product views, add to cart, checkout steps and purchases, so you can see how shoppers move through your store.
What is Google Tag Manager?
Google Tag Manager is a free tool for managing tracking codes (tags) on your website from one place. It makes it easier to add and update tracking without editing your website’s code each time.
Can you create custom dashboards?
Yes. We build dashboards, for example in Looker Studio, that show the metrics that matter to your business in a clear, easy-to-read format.
Turn Your Website Data Into Better Decisions
Get accurate tracking, clearer reporting, and actionable insights to understand customer behaviour and improve your marketing performance.