Google Merchant Center for Online Stores

Get your product data organised, optimised and ready to perform across Google Shopping, free product listings and Performance Max.

Every product you show on Google comes from your Merchant Center feed. Missing attributes, mismatched prices or weak titles can mean disapproved products and lost visibility.

We set up and clean up your feed, fix diagnostics and optimise product data, so more of your products are eligible to show and easier for shoppers to find.

Google Merchant Service for E-commerce

What Our Merchant Center Service Covers

Merchant Center Setup

Account, business information, shipping and returns set up correctly.

Product Feed Optimisation

Complete, accurate product data with the attributes Google needs.

Titles & Descriptions

Product details written around how shoppers search.

Disapproval Fixes

Diagnose and fix feed errors, mismatches and policy issues.

Google Ads Connection

Link your products to Shopping and Performance Max campaigns.

Monitoring

Ongoing checks on diagnostics, feed health and new errors.

Related services

More Services for E-commerce

E-commerce Website Development

A fast, mobile-friendly website for your online store, designed to build trust with shoppers and turn visits into orders.

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E-commerce UI/UX Design

Make it easier for shoppers to find what they need and buy, with user journeys designed around how they really use your website.

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E-commerce Google & Meta Ads

Reach shoppers who are ready to buy, with Google Shopping, Search and Meta campaigns built around your products and profitable sales.

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E-commerce SEO

Get your online store found in Google by shoppers, with an SEO strategy built around product and category searches and more orders.

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E-commerce Google Analytics

Know where your orders really come from, with GA4 and conversion tracking set up properly for your online store.

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E-commerce Graphic Design

Professional, consistent visuals for your online store, from social media posts and ad creatives to website banners and promotional graphics.

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FAQ

Frequently Asked Questions

What is Google Merchant Center?

Google Merchant Center is where you manage the product information Google uses for Shopping ads, free product listings and other product placements across Google.

Why are my products being disapproved?

Common reasons include missing or incorrect product data, prices or availability that don’t match your website, image problems, missing shipping or returns information, and policy issues. Merchant Center’s diagnostics show the reason for each product.

Can you optimise product titles?

Yes. We improve product titles and descriptions so they include the details shoppers search for, such as brand, product type, size, colour or material, while staying accurate and within Google’s policies.

Can you connect Merchant Center with Google Ads?

Yes. We link Merchant Center with your Google Ads account so your products can be used in Shopping and Performance Max campaigns, with conversion tracking in place.

Get More From Your Google Product Listings

We’ll review your feed and account and show you what’s holding your products back.