Google Analytics for Online Stores

Know where your orders really come from, with GA4 and conversion tracking set up properly for your online store.

Without reliable tracking, it’s hard to know which channels, campaigns and products actually drive sales, or where shoppers drop out before buying.

We set up GA4 e-commerce tracking and Google Tag Manager to measure product views, carts, checkouts and purchases, and connect that data to your ads and reports.

E-commerce Google Analytics

What We Set Up and Track

GA4 Setup & Audit

A clean, accurate GA4 setup, or a fix for the one you have.

Google Tag Manager

Manage all your website tracking in one place.

E-commerce Tracking

Product views, add to cart, checkout and purchase events.

Ads Conversion Tracking

Accurate purchase and revenue data for your campaigns.

Dashboards

Sales, channels and product performance in one place.

Insights

Recommendations based on what the data shows.

Related services

More Services for E-commerce

E-commerce Website Development

A fast, mobile-friendly website for your online store, designed to build trust with shoppers and turn visits into orders.

Learn More →

E-commerce UI/UX Design

Make it easier for shoppers to find what they need and buy, with user journeys designed around how they really use your website.

Learn More →

E-commerce Google & Meta Ads

Reach shoppers who are ready to buy, with Google Shopping, Search and Meta campaigns built around your products and profitable sales.

Learn More →

E-commerce SEO

Get your online store found in Google by shoppers, with an SEO strategy built around product and category searches and more orders.

Learn More →

Google Merchant Service for E-commerce

Get your product data organised, optimised and ready to perform across Google Shopping, free product listings and Performance Max.

Learn More →

E-commerce Graphic Design

Professional, consistent visuals for your online store, from social media posts and ad creatives to website banners and promotional graphics.

Learn More →
FAQ

Frequently Asked Questions

What is Google Analytics 4?

Google Analytics 4 (GA4) is Google’s current analytics platform. It measures how people find and use your website through events, so you can track actions like form submissions, calls and purchases.

Can you set up e-commerce tracking?

Yes. We set up GA4 e-commerce events such as product views, add to cart, checkout steps and purchases, so you can see how shoppers move through your store.

Can you fix incorrect tracking?

Yes. We audit your current setup to find problems such as duplicate tags, missing events, broken conversions or spam traffic, then fix them so your data can be trusted.

Can you create custom dashboards?

Yes. We build dashboards, for example in Looker Studio, that show the metrics that matter to your business in a clear, easy-to-read format.

Find Out What’s Really Bringing In Business

We’ll review your current tracking and show you what your online store should be measuring.